Best managing customers for profit for 2022
Finding your suitable managing customers for profit is not easy. You may need consider between hundred or thousand products from many store. In this article, we make a short list of the best managing customers for profit including detail information and customer reviews. Let’s find out which is your favorite one.
Best managing customers for profit
1. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Description
This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V. Kumar is the acknowledged expert on the science of customer management. This important book raises all the key questions in managing customers, provides the analytical tools for optimization, and illustrates these tools with a number of company examples.
Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Delivering lasting client value is at the heart of profitable businesses today. Managing Customers for Profit provides a compelling, empirically-tested approach to significantly enhance traditional customer relationship management initiatives. I highly recommend this book to all those interested in cultivating lasting profitable growth relationships with current and future clients.
Tim Bohling, Vice President, Market Intelligence, IBM Americas
Executives are too often guided by backward-looking, short-term metrics. This book shows how a focus on Customer Lifetime Value (CLV) can change management toward long-term results by providing a fresh perspective on customer targeting, retention, and loyalty. Highly recommendedit shows you the way toward strategic customer thinking.
Dave Aaker, Vice-Chairman, Prophet, Author of Brand Portfolio Strategy
This book shows you how.
Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potentialmanage and reward existing customers based on their profitabilityand invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources for maximum effectivenesspitching the right products to the right customers at the right timedetermining when a customer is likely to leave, and whether to intervenemanaging multichannel shopping even calculating a customers referral value.
Drawing on his extensive experience consulting with world-class marketing organizations, Kumar illuminates the challenges of transitioning from a product-centric to a customer-centric approach and presents proven solutions. Simply put, this books techniques offer marketing executives a complete framework for linking their investments to business valueand maximizing the lifetime value of every single customer.
Foreword xiii
Preface xv
Acknowledgments xviii
About the Author xix
Chapter 1: Introduction 1
Chapter 2: Maximizing Profitability 11
Chapter 3: Customer Selection Metrics 29
Chapter 4: Managing Customer Profitability 59
Chapter 5: Maximizing Customer Profitability 75
Chapter 6: Managing Loyalty and Profitability Simultaneously 93
Chapter 7: Optimal Allocation of Resources across Marketing and Communication Strategies 113
Chapter 8: Pitching the Right Product to the Right Customer at the Right Time 127
Chapter 9: Preventing Attrition of Customers 143
Chapter 10: Managing Multichannel Shoppers 163
Chapter 11: Linking Investments in Branding to Customer Profitability 187
Chapter 12: Acquiring Profitable Customers 205
Chapter 13: Managing Customer Referral Behavior 223
Chapter 14: Organizational and Implementation Challenges 249
Chapter 15: The Future of Customer Management 267
Index 283
2. Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
Description
The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. Drawing on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, author Goodman uses formal research, case studies, and patented practices to show readers how they can: * calculate the financial impact of good and bad customer service * make the financial case for customer service improvements * systematically identify the causes of problems * align customer service with their brand * harness customer service strategy into their organization's culture and behavior Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom-using hard data-and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.3. Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Description
Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
4. Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
Feature
AMACOM American Management AssociationDescription
"Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODINIn a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand. In Exceptional Service, Exceptional Profit insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty. Their anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon's entertainment and technology company Oasis, and has since proven itself in countless companies around the globe from luxury giant BVLGARI to value-sensitive auto parts leader Carquest, and everywhere in between. Now, readers can take the techniques that minted money for these brands and apply them directly to their own businesses. As Ken Blanchard writes, "Leonardo and Micah's philosophies, rules, and winning examples of service excellence will make you want to implement their suggestions immediately in your own organization." Filled with detailed, behind-the-scenes examples, the book unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before.
* A Jack Covert Selection
* CEO Refresher Top Ten Best Business Book of the Year
* 800-CEO-READ Business Book of the Year Awards Shortlist winner
* Philadelphia Bulletin "Must Read" business book
* Book of the Month, Las Vegas Women's REALTOR
* DearReader.com Business Book Club Selection
* Shanghai Daily Press #1 U.S. Business Book
"If you want to deliver a superior client experience, then have every employee read this book. That's what we've done. This volume is simply that profound, that good." Jim S. Miller, President, Prime Performance
5. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty by V. Kumar (2008-01-20)
6. The Million Dollar Greeting: Todays Best Practices for Profit, Customer Retention, and a Happy Workplace
Description
Veteran hospitality expert Dan Sachs interviews top business leaders to reveal how extraordinary customer service brings high profit, brand loyalty, and a vibrant workplace, and to share how you can implement their techniques in your own business.
For more than twenty years, Dan Sachs has helped established and emerging businesses use hospitality practices to strengthen employee moral, customer retention, and profits. In The Million Dollar Greeting, readers accompany Sachs as he travels across the United States and Canada, interviewing leaders from both large and small companies, including:
- Ari Weinzweig (Zingermans Delicatessen)
- Rob Siefker (Zappos)
- Mike McDerment (FreshBooks)
- Steve Hindy (Brooklyn Brewery)
- Richard Coraine (Union Square Hospitality Group)
- Mark Hoplamazian (Hyatt Hotels)
- Paul Spiegelman (BerylHealth)
- Jerrod Melman (Lettuce Entertain You Enterprises)
- Nick Sarillo (Nicks Pizza & Pub)
Each of the companies featured is consistently profitable with its success directly tied to its exceptional customer service and its employees who rank their organization in the top tier of places to work in North America.
The original words of the business owners, including their practices, are shared and analyzed by Sachs. Instructional takeaways are written for the business world as it exists today and with consideration for expected changes over the coming years. Topics covered include answering the question of what modern-day hospitality is and why it matters in the digital age; what interpersonal practices, such as the use of empathy, lead to brand loyalty, high financial rewards, and the retention of top employees; how to create a dynamic work culture and the best ways to support employees of different age groups, from baby boomers to millennials; and what practices will grow increasingly critical for businesses to implement over the coming years.
7. The Power of Community: How Phenomenal Leaders Inspire their Teams, Wow their Customers, and Make Bigger Profits
Description
8. Raving Fans: A Revolutionary Approach To Customer Service
Feature
Satisfied customersRaving Fans
Stunning customer service
Bottom line results
Parables
Description
"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.
Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.
America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.
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